This report brings together exclusive data collected at The AI & CX Hype Bubble in Zurich, where more than 150 leaders from across Swiss industries shared how they’re using AI across marketing, customer experience, and HR.
Over three days of conversations and surveys, we looked at what’s really happening behind the buzz:
How teams use AI to plan campaigns, improve customer journeys, and make faster HR decisions.
Which tools bring real results, and where are the gaps still showing slow progress.
This is not a theory. It’s the state of AI in Switzerland in 2025 told by the people using it daily.
Explore the data, compare insights, and see how your organisation stacks up. Each section highlights practical findings, adoption levels, and lessons from Swiss businesses leading the shift from hype to impact.
