If you’ve ever stood behind a congress booth at 8 a.m. with your badge half-straight and coffee gone cold, you know the feeling: plenty of motion, little insight. That’s where this story began.
In Switzerland, an omnichannel team decided it was time to move beyond logistics and see congresses as living parts of the launch process. Their focus is on capturing real conversations, converting them into insights, and using that to strengthen every future launch.
For years, congresses were measured by logistics, not learning. The team wanted more than schedules and booths, they wanted to understand what doctors valued. Meeting Screver at a Swiss industry event changed that. The first pilot at the Swiss National Nephrology Congress in Lausanne proved that listening in real time creates immediate impact. Within days, teams acted on feedback that shaped conversations, not reports months later.
Much effort focused onphysical presence or booth
Risk of "one-shot" effort,short-term impact
Our HCP has to feel "at home"E-mail consent collection
Omnichannel coordination before-during-after andoffline+online actions
Solutions implemented with CSL Vifor
