At ConfedExpo 2024, one immersive Pharma company took a different route.
Instead of focusing on product promotion, their goal was to open real conversations – to listen, connect, and co-create with NHS partners.
Capptoo and Screver supported the journey end-to-end, helping the team turn a busy expo floor into a genuine collaboration space.
Before the Event – Setting the Stage
Preparation began weeks before the doors opened. Short pre-event surveys on LinkedIn and email captured what attendees expected to see and discuss. This early feedback helped tailor every detail – from key messages to workshop topics – so the experience felt relevant and people-centred.
During the Event – The Expo360 Experience
Together, we built an interactive environment rather than a static booth.
Workshops, open discussions, and live quizzes kept the energy flowing throughout the day.
Every interaction was designed to feel personal and rewarding – for attendees and the team alike.
Challenge 1
Communication flow with the attendees
Gathering Opt-ins:
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Implement strategies to effectively collect opt-ins, ensuring consent for ongoing communication.
Challenge 2
Creating an engaging stand at ConfedExpo
Setting up the Right Look and Feel:
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Ensure the visual and experiential elements of the stand align with the Pharma brand identity and chosen messages.
Standing Out from Competitors:
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Implement strategies to differentiate Novartis from competitor stands, emphasising key messages.
Encouraging Engagement:
Design the stand to not only attract attention from a distance but also encourage active engagement.
After the Event – Keeping the Dialogue Alive
Screver collected live feedback through a digital Wishbox during the expo and follow-up surveys afterwards.
The results showed strong engagement and a noticeable lift in how attendees perceived the company’s openness and collaborative spirit.
These findings now feed into the organisation’s ongoing engagement strategy, helping shape how it communicates and collaborates across the UK healthcare system.
The Outcome
Participation exceeded expectations, discussions deepened, and the brand earned recognition as a connector rather than a presenter.
Capptoo’s facilitation and Screver’s real-time tools made it possible to collect, analyse, and act on live feedback – turning ConfedExpo from a trade event into a shared experience that built trust where it matters most.
Capptoo and Screver continue to support forward-thinking Pharma brands in transforming every interaction into meaningful dialogue and measurable impact.
