Insights on Omnichannel Strategy and CX in Pharma

In today’s dynamic and customer-centric world, strategies revolving around customer experience (CX) and omnichannel approaches are becoming paramount for the pharmaceutical industry. Understanding the shift from multichannel to omnichannel strategies and their impact on customer value is vital for success.

We aim to provide real-world examples of successful customer experience strategies in partnership with industry leaders like Michal Myszkowski, CX Lead of MER at MSD. This case study will showcase the joint efforts of pharmaceutical company and customer experience experts, leading to improved customer satisfaction and loyalty – by leveraging data and fostering a customer-centric culture.

Explore how to create a positive customer experience and increase engagement, customer loyalty, and business success. This webinar is perfect for anyone in the Pharma and Healthcare industry looking to improve their customers’ experiences.
Find out how Screver supports pharma companies with NPS, CSAT surveys and real-time insights on which channel is best for customers.

Key takeaways:

• Understand the strategic importance of shifting from multichannel to omnichannel.
• Learn about the CX Metrics Framework and the role of NPS and CSAT in measuring customer value.
• Gain insights into effectively utilizing customer feedback to enhance communication and content strategy.
• Case study: real-world example of a successful customer experience strategy.
• Survey example: learn from our survey template how to collect customer feedback.
• Webinar recordings: you can’t attend the live session? Don’t worry!

The webinar is recorded and available for on-demand viewing. You’ll have the flexibility to watch the webinar at your convenience and revisit the content whenever you need a refresher.

Join this webinar and learn how to elevate customer experience in the pharma industry by joining this webinar.