Built for the science of
successful product launches.

Combine HCP, patient, and market feedback into one continuous intelligence flow.
Screver Product Launch IQ helps pharma and biotech teams monitor adoption, detect risks early, and act fast – across channels, markets, and launch phases.

Pharma Domain-Trained Intelligence

Understand therapeutic area terminology and market behavior with pharma-trained AI.

Cross-Team Visibility

Align Medical, Marketing, and Access teams on one source of truth.

Predictive Experience Analytics

Anticipate performance shifts, engagement drops, or unmet needs before KPIs fall.

Unify your product launch data into one intelligent system.

Bring together CRM, survey, event, and digital performance data into a single view.


Screver connects with Veeva, SFMC, or BI tools – linking your product and brand data to measure real impact across channels and regions.

Product Launch IQ Score

Your product launch health, measured in real time.

Product Launch IQ turns fragmented HCP, patient, and channel feedback into a single, trackable indicator of launch success.

It measures how well your product is being adopted, perceived, and experienced – and sends a pulse report with trends and next focus areas to your teams automatically.

Insights & Analytics

Launch performance insights in real time.

Track every indicator that drives launch success:

· Awareness, interest, and adoption trends
· HCP satisfaction and confidence in product positioning
· Access and reimbursement barriers
· Field-force communication quality
· Access and reimbursement barriers
· Market sentiment and competitor mentions
· Early safety or tolerability signals

AI Agents for Launch Intelligence

Detects side effects or safety mentions in open text unstructured feedback and automatically alerts your Pharmacovigilance team.

Drug safety
Compliance
PV automation

Monitors shifts in key themes like access, dosing, education, message relevance, rep interactions, content performance, or channel engagement – and alerts the right team before issues spread.

Product launch excellence
Trend tracking
Early warning

Combines HCP and patient data into one weekly Launch IQ score and report – showing sentiment, adoption, and what drives performance.

Product launch excellence
CX analytics
Pulse reports
WHY SCREVER

Our approach
to Launch Intelligence

step 1

Co-Develop & Pilot – Start small, test fast, prove value

We start with people, not processes. Each pilot measures how teams react to new initiatives, leadership styles.

step 2

Refine & Align – Optimize workflows and metrics before scaling

We start with people, not processes. Each pilot measures how teams react to new initiatives, leadership styles.

step 3

Expand confidently and let AI guide progress.

The results shape stronger cultures, better communication, and measurable improvement.

Want to launch or improve your Voice of Customer program?

Share a few details, and our team will get in touch to co-create a plan tailored to your products, markets, and therapeutic area.

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Global Pharma CX Innovation
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Global Pharma CX Innovation
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Screver IQ Resources

Tips and Trends
2025 AI in Marketing and HR Report
Customer Case
ConfedExpo 2024 – From Stand to Connection Hub
Webinar
Insights on Omniсhannel Strategy and CX in Pharma
Webinar
Insights on Omniсhannel Strategy and CX in Pharma

“A congress isn’t just an event; it’s the start of a relationship. Using Screver, we turned every interaction into a moment to listen, engage, and prepare better for each launch.”

Amelie Layaz
Omnichannel Manager, CSL Vifor Switzerland
CSL logo
Tips and Trends
2025 AI in Marketing and HR Report
Fresh ideas and real examples from leading pharma teams.