Insights on Omnichannel Strategy and CX in Pharma

Learn how the pharmaceutical industry shifted from multichannel to omnichannel strategies. Michal Myszkowski, CX Lead at MSD, shares actionable insights, case studies, and the importance of NPS and CSAT in measuring customer value. Explore industry best practices and how Screver improves customer experience for pharma companies.

Key takeaways:

• Understand the strategic importance of shifting from multichannel to omnichannel.
• Learn about the CX Metrics Framework and the role of NPS and CSAT in measuring customer value.
• Gain insights into effectively utilizing customer feedback to enhance communication and content strategy.
• Case study: real-world example of a successful customer experience strategy.
• Survey example: learn from our survey template how to collect customer feedback.

The webinar is recorded and available for on-demand viewing. You’ll have the flexibility to watch the webinar at your convenience and revisit the content whenever you need a refresher.

Grab the guide from our webinar, click here to open the full document. It walks you through how omnichannel strategies and AI are changing pharma communication and shows how Screver helps teams connect better with HCPs and patients.

‍